It’s been centuries since British sailors discovered the key to avoiding scurvy: vitamin C.
Those sailors and others who couldn’t get fresh fruits and vegetables suffered bleeding under the skin, ulcers and joint weakness. That’s because first and foremost vitamin C, also known as ascorbic acid, is essential for the synthesis of collagen, a protein that aids in the growth of cells and blood vessels and gives skin its firmness and strength.
Vitamin C is also a fabulous skin brightener. Like in the 80’s when people used to put citrus in their hair to lighten it naturally. Vitamin does the same on the skin so generally if you are topically using a very strong vitamin C product you’re skin will constantly look brighter, and it does not take long to take affect too!
First, vitamin C is relatively unstable (unless it is in a dry form). In the presence of air or other oxidizing agents, vitamin C is easily converted to oxidized forms. The oxidized vitamin C is not only incapable of boosting collagen synthesis or scavenging free radicals but may actually promote free radical formation causing damage to vital molecules such as proteins and DNA.
Second, only highly concentrated preparations (10% or more) deliver enough vitamin C to the cells to be topically effective.
Check out this blog on our Vitamin C powder which you just add to your moisturiser! It’s 95% Vitamin C and 5% Hydroxy Acid – Pure C and BHA